Inspiring Customers with a Welcoming Vibe

This new branch prototype brings a fresh and inspiring perspective to the future of preserving and growing wealth, as well as inspiring entrepreneurs far beyond just their money,’ according to Ruth Kapcia, Director of Retail Experience at Weber Marketing.

What began as an Ameriana Bank interior design, marketing and advertising project, became a First Merchants 'acquisition project' about halfway through construction of the new Broad Ripple branch. So, we shifted brand gears and working Debi Keay at Skeleton Crew, photographers, Greg Whitaker and Amanda Reynolds, we made the new branch and bank feel right at home.